About Pricelens™

At Pricelens™, we believe that smart pricing is the key to sustainable growth in today’s competitive retail landscape. Our mission is simple:

Empower retailers of all sizes to harness the power of automation and data to make smarter pricing decisions — faster and easier than ever before.

We help businesses optimize prices, promotions, and demand forecasting through intuitive tools designed for real-world success.

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Our Story

Pricelens™ was born from a deep understanding of the challenges retailers face in pricing their products effectively. After over a decade of experience in e-commerce and pricing intelligence, our team recognized a critical gap:

AI Price OptimizationRetailers needed practical, powerful tools that didn’t require an army of data scientists to use.

What started as an internal solution for optimizing prices and tracking market dynamics evolved into a robust platform now trusted by online merchants, DTC brands, and enterprise retailers.

Pricelens™ combines our hands-on experience with cutting-edge technology — delivering automation, AI insights, and control to retailers who want to grow.

Who We Are

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We are a passionate team of pricing strategists, developers, and e-commerce veterans who have lived through the complexities of modern retail.

We’ve built Pricelens™ with one goal in mind: to make advanced pricing tools accessible, easy, and impactful.

With roots in the European tech and retail ecosystem, our team has helped businesses adapt to changing markets, comply with evolving regulations, and win in competitive spaces.

Meet the Team

Mihail Georgiev – CEO & Co-Founder

Visionary in retail pricing and product strategy, Mihail leads the company with a focus on innovation and customer success.

Nikolay Nedev – Chief Technology Officer, Founder

With over 15 years in tech leadership, Nikolay drives our platform development, ensuring reliability and scalability.

Stefan Dimitrov – Head of Product

Stefan blends user experience and market insight to shape tools that deliver real-world results for retailers.

Anna Nikolova – Customer Success Lead

Anna’s team ensures every Pricelens™ customer gets the support and guidance needed to thrive.

Why Choose Pricelens™?

Built by retailers, for retailers

Driven by real-world challenges

Focused on simplicity + power

Trusted by growing businesses across Shopify, DTC, and enterprise levels

Join Our Journey

We’re constantly evolving and innovating — because retail doesn’t stand still.

Whether you’re just starting or scaling globally, Pricelens™ is here to help you price smarter, sell more, and grow faster.

Let’s build the future of pricing together.

Book a Demo

About Pricelens™

Our Story

Who We Are

Meet the Team

Why Choose Pricelens™?

Join Our Journey

Pricelens

AI-PoweredPricing AutomationFor Shopify, DTC, and Retail

AI-Powered
Pricing Automation
For Shopify, DTC, and Retail