Supercharge Your DTC Brand with AI-Powered Pricing That Adapts to Your Market

Take control of your pricing strategy across all channels. Boost margins, stay competitive, and scale — with full flexibility for how you price and promote.

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Running a growing DTC brand?

Are pricing decisions slowing you down?

Losing margin because you're manually guessing what will convert?

Struggling to maintain pricing across multiple sales channels?

You’re building a brand — not running a spreadsheet.

Flexible Pricing Automation Tailored to How You Sell

Whether you're selling on Shopify, your own website, or across marketplaces — Pricelens helps you manage and optimize prices intelligently, based on what works for your business.

With Pricelens for DTC Brands, you get:

AI-powered price optimization that aligns with your revenue, margin, or growth goals.

Omni-channel pricing control — consistent, optimized pricing wherever you sell.

Dynamic promotion tools to engage your audience and increase conversions.

Real-time analytics that show you what’s working and where to improve.

Flexible rules & custom strategies for complete brand control.

Let us handle your pricing, so you can focus on growing your business.

DTC Brands Trust Pricelens to Scale Smarter

Read the full case study →

Over $5M in optimized revenue for DTC sellers.

Powerful, Flexible Features Built for Direct-to-Consumer Growth

AI-Driven Price Optimization

Let our AI find the best price for each product, channel, and market condition.

Cross-Channel Pricing Sync

Shopify, marketplaces, and more — unified pricing strategies, simplified.

Promotion & Discount Management

Run targeted, compliant promotions that increase conversion rates.

Real-Time Competitor Insights

Stay ahead with live market data and competitor monitoring.

Custom Rules Engine

Set pricing rules based on your strategy — total flexibility, full control.

Performance Dashboards

Visualize your pricing performance and optimize with confidence.

Trusted by High-Growth DTC Brands

From startup to scale-up, we support brands at every stage.

Data-Safe & Privacy-First

GDPR, CCPA, and PCI-compliant for full peace of mind.

DTC-Focused Support

Our team understands your world — and we’re here to help 24/7.

Free 14-Day Trial – Fully Featured

Try all features — no commitment, no credit card required.

Custom pricing for growing brands.

Affordable plans based on your size and sales volume.

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Grow Smarter. Price Smarter.

Start using Pricelens and unlock higher profits with less effort.

Book a Demo

Is this only for Shopify?

No, we support Shopify and other platforms with flexible integrations.

How can I set up prices compared to other brands?

We have a proprietary “Similarity” algorithm that can match your products to similar products from competing brands.

What if I need custom features?

We offer custom solutions for fast-growing DTC brands — let’s talk.

Can I still control my brand pricing?

Absolutely. Set your own rules, limits, and goals — we help you automate them.

Does this work for subscriptions or bundles?

Yes, we support complex DTC product setups, including bundles and subs.

Supercharge Your DTC Brand with AI-Powered Pricing That Adapts to Your Market

Running a growing DTC brand?

You’re building a brand — not running a spreadsheet.

Flexible Pricing Automation Tailored to How You Sell

With Pricelens for DTC Brands, you get:

Let us handle your pricing, so you can focus on growing your business.

DTC Brands Trust Pricelens to Scale Smarter

Powerful, Flexible Features Built for Direct-to-Consumer Growth

Grow Smarter. Price Smarter.

You’ve built your brand. Now let Pricelens help you price it for growth.

Pricelens

AI-Powered
Pricing Automation
For Shopify, DTC, and Retail

Supercharge Your DTC Brand with AI-Powered Pricing That Adapts to Your Market

Running a growing DTC brand?

You’re building a brand — not running a spreadsheet.

Flexible Pricing Automation Tailored to How You Sell

With Pricelens for DTC Brands, you get:

Let us handle your pricing, so you can focus on growing your business.

DTC Brands Trust Pricelens to Scale Smarter

Powerful, Flexible Features Built for Direct-to-Consumer Growth

Grow Smarter. Price Smarter.

You’ve built your brand. Now let Pricelens help you price it for growth.

Pricelens

AI-PoweredPricing AutomationFor Shopify, DTC, and Retail

AI-Powered
Pricing Automation
For Shopify, DTC, and Retail