Campaigns That Convert: How Style Hub and Trendy Wear Optimized Promotions with Pricelens

🛍️The Before: Manual Promotions, Missed Opportunities

Both Style Hub and Trendy Wear had the same pain points:

• Discounts were often generic — site-wide, untargeted, or poorly timed
  
  
• No visibility into which promotions cannibalized sales or built loyalty
  
  
• Marketing and pricing teams worked in silos, leading to disjointed campaigns
  
  
• Email and ad campaigns promoted products that were either overpriced or overstocked
  
  

Style Hub’s Problem:

With over 3,000 SKUs and a rapidly growing customer base, they were running weekly promos without knowing which ones actually worked.

Trendy Wear’s Challenge:

As a seasonal retailer, they needed a better way to time offers without resorting to deep discounts that eroded their already tight margins.

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The Pricelens Solution: PromoManager + OptimizAI

Within the first month of implementation, both brands adopted:

🧠 OptimizAI

This AI-powered engine helped identify:

• The best discount depth per SKU
  
  
• The right time window to launch or end a promotion
  
  
• The product clusters most likely to respond to pricing adjustments
  
  

OptimizAI didn’t guess — it learned from past data, current sales patterns, and competitor activity to forecast promotion performance in real time.

📢 PromoManager

Instead of building campaigns manually, both teams could:

• Create rule-based promo campaigns in minutes
  
  
• Set conditions like “Only discount products with >30 days of stock and below 3% return rate”
  
  
• Sync campaigns with Shopify and marketing tools instantly
  
  

No spreadsheets. No last-minute guesswork.

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The Results: 60 Days Later

Style Hub

• Revenue Lift: +18.6%
  
  
• Promo Setup Time: reduced by 80%
  
  
• Inventory Turnover Rate: up 22%
  
  
• Avg. Discount Depth: decreased from 25% to 17% — while driving more sales
  
  

“OptimizAI showed us we were over-discounting our bestsellers. Now we sell smarter, not cheaper.”
— Head of Merchandising, Style Hub

Trendy Wear

• Promo Conversion Rate: increased by 26%
  
  
• Gross Margin on Promo Items: up by 9%
  
  
• Email CTR on Promo Campaigns: increased 31%
  
  
• A/B Test Learning Cycles: shortened from 2 weeks to 3 days
  
  

“PromoManager made our campaigns sharper. OptimizAI made them smarter. Pricelens has changed how we think about growth.”
— CEO, Trendy Wear

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Why It Worked

Both companies benefited from:

✅ AI-driven decision making: No more hunches — only tested, predictive logic
✅ Campaign intelligence: Every promo could be tracked for ROI, not just clicks
✅ Tighter feedback loops: Learn fast, iterate faster
✅ Unified pricing + marketing strategy: No more silos between departments

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Key Takeaway: Promotions Don’t Need to Be Risky

Style Hub and Trendy Wear proved that with the right tools, promotions can be profitable, efficient, and scalable. By combining PromoManager and OptimizAI, they unlocked a smarter way to sell.

Want to do the same?

Book a free strategy session and see how Pricelens can optimize your promotional playbook.